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Three Steps to Generating Better Ideas

Three Steps to Generating Better Ideas

Publishing can be like trying to solve a jigsaw puzzle…after you first create the pieces. With a puzzle, you know what the finished product will look like as it is displayed on the cover of the box. All you must do is organize and connect all the pieces. With...
Stop Promoting and Start Communicating

Stop Promoting and Start Communicating

Book marketers tell me they spend hours and significant sums of money promoting their books, but experience little results. They do not understand that the impact of promotion is not the number of press releases, emails, and media appearances that they conduct. It is...
A Proof for Every Need

A Proof for Every Need

Proofs are a critical step in the book production process for many publishers. Not only do proofs provide you the opportunity to review your project one last time before printing, selecting the correct proof type can also help ensure your printer meets or exceeds your...
Define Your Target Reader to Move the Sales Needle

Define Your Target Reader to Move the Sales Needle

You could sell more of your books if you can answer two questions honestly. First, how often do people think about your book? Second, how often do people think about their own problems? You will probably agree that people think more about how they can solve their...
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