Home » Category: "Books Blog" (Page 19)

Is “e” Dead?

A contrarian approach or perhaps just wishful thinking from a long time book manufacturer.  On Sunday, I boarded a plane for the Association of American University Presses (AAUP) meeting in New Orleans and was excited to transcend back into the mid-1860’s,...
4 Secrets to Email Marketing Success for Publishers

4 Secrets to Email Marketing Success for Publishers

The best marketing program is doomed to fail if your customers and prospects don’t have access to your message. Despite the popularity of social media and other means of connecting with your prospects, email remains one of the best methods of making and...
To Hinge or Not to Hinge

To Hinge or Not to Hinge

As an author or publisher there are many decisions to make that influence the appearance and quality of a book.  From how the text and cover will be laid out and designed, to  choosing the right material for each, to deciding what lamination to use, there is one small...

The Value Publishers Offer Authors

What’s the most important ingredient in the recipe for book publishing success? There are many correct answers, including timing, marketing, and pricing. While all those factors fluctuate, one essential ingredient stays constant: Quality content. But in the...
Avoid These 7 Cover Design Mistakes

Avoid These 7 Cover Design Mistakes

Many in the publishing industry agree that a book’s cover is its number one marketing tool. Yet, the Internet is full of hilarious and grimace-inducing examples of bad book covers. Don’t sell your book short before readers even open the cover — avoid these common...