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6 Fun Facts to Fuel Your Fire to Read – Infographic

6 Fun Facts to Fuel Your Fire to Read – Infographic

March is reading month! As children, we were encouraged by our teachers to read, creating contests and activities to make it fun. As adults, we sometimes find it difficult to pick up that book that has been sitting on our bookshelf or pull up that eBook downloaded to...
Rich eBook Features Offer Enhanced Experience

Rich eBook Features Offer Enhanced Experience

Even as eBook sales have slowed over the past couple of years, publishers recognize their niche in the marketplace. eBooks remain popular with a variety of audiences, and eBook technology and features are increasing in sophistication. Although the most popular eBook...
Dealing With Emotions While Selling Your Books

Dealing With Emotions While Selling Your Books

Negotiating a large-quantity book sale is a little like playing poker, requiring both hard and soft skills. To be good at it you need practice and experience. You also need a little chutzpah, the creativity to recognize alternatives, the ability to assess odds, the...
It Pays to Promote Your Authors

It Pays to Promote Your Authors

Throughout the year, it can be easy to forget the very real benefits for both authors and publishers that result from effective author promotion. Why promote author expertise? Consider the power of a strong author brand. A perfect example is 2015’s record-setting...
Win More Book Orders Before You Begin Selling

Win More Book Orders Before You Begin Selling

The circumstances surrounding every selling situation are different, but there are two parts essential to them all: substance and process. Substance is made up of objective elements such as price, terms and shipping costs. Process is the path you take from your...

Short-Term Actions to Reach Long-Term Goals

Entrepreneurial book publishers are regularly faced with a dilemma. They recognize the need to focus on long-term growth and they create five-year plans to achieve it. On the other hand, they understand they must generate short-term revenue to stay in business long...