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It Pays to Promote Your Authors

It Pays to Promote Your Authors

Throughout the year, it can be easy to forget the very real benefits for both authors and publishers that result from effective author promotion. Why promote author expertise? Consider the power of a strong author brand. A perfect example is 2015’s record-setting...
Win More Book Orders Before You Begin Selling

Win More Book Orders Before You Begin Selling

The circumstances surrounding every selling situation are different, but there are two parts essential to them all: substance and process. Substance is made up of objective elements such as price, terms and shipping costs. Process is the path you take from your...

Short-Term Actions to Reach Long-Term Goals

Entrepreneurial book publishers are regularly faced with a dilemma. They recognize the need to focus on long-term growth and they create five-year plans to achieve it. On the other hand, they understand they must generate short-term revenue to stay in business long...

Best Bet for Your Next Book Festival

For book lovers, authors, and publishers, book festivals are a tradition. They bring together all players in the publishing arena with the thrill of a dynamic, face-to-face event. For book publishers, the reasons to attend live events remain valid even in today’s...
What are the Benefits of Book Bundling?

What are the Benefits of Book Bundling?

For book publishers, there is no longer a print versus electronic argument. Smart publishers offer a balanced mix and realize the value of providing their content in a variety of formats. The eBook is now a recognized standard form factor along with hardcover and...