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15 Quotes and Complete Notes from BEA 2016

15 Quotes and Complete Notes from BEA 2016

Book Expo America was held May 11-13, 2016 in Chicago.  Show size and attendance may have been down, but comments regarding convention layout and networking opportunities were positive.  While the main draw for many was the exhibit floor (in which coloring...
Keeping it Green Every Day

Keeping it Green Every Day

Earth Day comes around once a year, serving as a reminder to all to be environmentally conscious.  But what about our green practices the rest of the year?  Sure, most of us do our part when we remember to recycle paper, cans, and plastic.  By being environmentally...
Content Marketing: More than Marketing Your Content

Content Marketing: More than Marketing Your Content

Content marketing is essential across all industries today. What is content marketing? Let’s start with what it’s not: It is NOT simply marketing your content. Instead, it is broadening your perspective, using multiple content forms and channels, to market not just...
Why it’s Hip to Clip – 7 Unique Ways to use Digital Coupons

Why it’s Hip to Clip – 7 Unique Ways to use Digital Coupons

According to VoucherCloud, 82% of online shoppers used 66 million coupons in 2013, numbers which continued to grow in 2015. Some of the benefits of coupons include promoting new products, attracting new customers, encouraging existing customers to return, and...