Home » Category: "Books Blog" (Page 11)
Content Marketing: More than Marketing Your Content

Content Marketing: More than Marketing Your Content

Content marketing is essential across all industries today. What is content marketing? Let’s start with what it’s not: It is NOT simply marketing your content. Instead, it is broadening your perspective, using multiple content forms and channels, to market not just...
Why it’s Hip to Clip – 7 Unique Ways to use Digital Coupons

Why it’s Hip to Clip – 7 Unique Ways to use Digital Coupons

According to VoucherCloud, 82% of online shoppers used 66 million coupons in 2013, numbers which continued to grow in 2015. Some of the benefits of coupons include promoting new products, attracting new customers, encouraging existing customers to return, and...
6 Fun Facts to Fuel Your Fire to Read – Infographic

6 Fun Facts to Fuel Your Fire to Read – Infographic

March is reading month! As children, we were encouraged by our teachers to read, creating contests and activities to make it fun. As adults, we sometimes find it difficult to pick up that book that has been sitting on our bookshelf or pull up that eBook downloaded to...
Rich eBook Features Offer Enhanced Experience

Rich eBook Features Offer Enhanced Experience

Even as eBook sales have slowed over the past couple of years, publishers recognize their niche in the marketplace. eBooks remain popular with a variety of audiences, and eBook technology and features are increasing in sophistication. Although the most popular eBook...
Dealing With Emotions While Selling Your Books

Dealing With Emotions While Selling Your Books

Negotiating a large-quantity book sale is a little like playing poker, requiring both hard and soft skills. To be good at it you need practice and experience. You also need a little chutzpah, the creativity to recognize alternatives, the ability to assess odds, the...