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The Advantages of Advertising in Print Media

The Advantages of Advertising in Print Media

One of the basic axioms of book marketing is that it takes multiple impressions on target buyers to induce them to make a purchase. The more varied these touchpoints, the greater the impression and motivation to favorable action. Successful book publishers market...
Keeping it Green Every Day

Keeping it Green Every Day

Earth Day comes around once a year, serving as a reminder to all to be environmentally conscious.  But what about our green practices the rest of the year?  Sure, most of us do our part when we remember to recycle paper, cans, and plastic.  By being environmentally...
Content Marketing: More than Marketing Your Content

Content Marketing: More than Marketing Your Content

Content marketing is essential across all industries today. What is content marketing? Let’s start with what it’s not: It is NOT simply marketing your content. Instead, it is broadening your perspective, using multiple content forms and channels, to market not just...
Why it’s Hip to Clip – 7 Unique Ways to use Digital Coupons

Why it’s Hip to Clip – 7 Unique Ways to use Digital Coupons

According to VoucherCloud, 82% of online shoppers used 66 million coupons in 2013, numbers which continued to grow in 2015. Some of the benefits of coupons include promoting new products, attracting new customers, encouraging existing customers to return, and...
6 Fun Facts to Fuel Your Fire to Read – Infographic

6 Fun Facts to Fuel Your Fire to Read – Infographic

March is reading month! As children, we were encouraged by our teachers to read, creating contests and activities to make it fun. As adults, we sometimes find it difficult to pick up that book that has been sitting on our bookshelf or pull up that eBook downloaded to...
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