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15 Quotes and Complete Notes from BEA 2016

15 Quotes and Complete Notes from BEA 2016

Book Expo America was held May 11-13, 2016 in Chicago.  Show size and attendance may have been down, but comments regarding convention layout and networking opportunities were positive.  While the main draw for many was the exhibit floor (in which coloring books could...
The Advantages of Advertising in Print Media

The Advantages of Advertising in Print Media

One of the basic axioms of book marketing is that it takes multiple impressions on target buyers to induce them to make a purchase. The more varied these touchpoints, the greater the impression and motivation to favorable action. Successful book publishers market...
Keeping it Green Every Day

Keeping it Green Every Day

Earth Day comes around once a year, serving as a reminder to all to be environmentally conscious.  But what about our green practices the rest of the year?  Sure, most of us do our part when we remember to recycle paper, cans, and plastic.  By being environmentally...
Content Marketing: More than Marketing Your Content

Content Marketing: More than Marketing Your Content

Content marketing is essential across all industries today. What is content marketing? Let’s start with what it’s not: It is NOT simply marketing your content. Instead, it is broadening your perspective, using multiple content forms and channels, to market not just...
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