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12 Quotes and Complete Notes from AAUP 2016

12 Quotes and Complete Notes from AAUP 2016

The Association of American University Presses (AAUP) annual meeting took place June 16-18, 2016 in Philadelphia.  Armed with my laptop, iPhone and first-timer name badge I eagerly jumped into the wide array of sessions and activities that AAUP 2016 offered...
You Have Options – Part 1: Book Text Stock Traits Defined

You Have Options – Part 1: Book Text Stock Traits Defined

When it comes to selecting the text stock for your book project there is more to consider than if it will be white or natural, coated or uncoated. Our book stocking paper list contains columns identifying the traits of each paper we stock at our Sheridan MI...
15 Quotes and Complete Notes from BEA 2016

15 Quotes and Complete Notes from BEA 2016

Book Expo America was held May 11-13, 2016 in Chicago.  Show size and attendance may have been down, but comments regarding convention layout and networking opportunities were positive.  While the main draw for many was the exhibit floor (in which coloring...
The Advantages of Advertising in Print Media

The Advantages of Advertising in Print Media

One of the basic axioms of book marketing is that it takes multiple impressions on target buyers to induce them to make a purchase. The more varied these touchpoints, the greater the impression and motivation to favorable action. Successful book publishers market...
Keeping it Green Every Day

Keeping it Green Every Day

Earth Day comes around once a year, serving as a reminder to all to be environmentally conscious.  But what about our green practices the rest of the year?  Sure, most of us do our part when we remember to recycle paper, cans, and plastic.  By being environmentally...