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A Meeting of the Minds

A Meeting of the Minds

What do you need to succeed in book publishing? Your first thought may be money, particularly OPM — Other People’s Money. However, that is not as critical as you may think. Money will come when you do everything else right. The most important attributes...
Take the “Junk” out of Direct Mail

Take the “Junk” out of Direct Mail

Direct mail can receive a bad reputation from overuse and poorly designed mailing pieces. People tend to perceive direct mail as junk mail, and its internet equivalent as spam. However, when you have a finite, identifiable group of people who are potential customers...
3 Marketing Tactics to Grow Your eCommerce Sales, After the Sale

3 Marketing Tactics to Grow Your eCommerce Sales, After the Sale

So you have made a sale from your direct-to-consumer eCommerce site, now what? Are you leveraging all the benefits that direct-to-consumer sales has to offer? Sheridan has created a handy infographic outlining three marketing tactics you should be applying to keep your sales going, after the initial sale.

Avoid the Trap of Setting Worthless Goals

Avoid the Trap of Setting Worthless Goals

Goals are the foundation of a solid book marketing plan. They provide a target at which to aim, the standard against which you can gauge your company’s progress. They divide your vision statement into manageable steps and provide a path to its realization. And written...
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