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In the September issue, Multichannel Merchant Magazinecovered the new role print catalogs are playing for retail merchants. It used to be that catalogs were thought of as a stand-alone channel of distribution, but today, in addition to being a sales outlet, the print catalog also serves as a primary marketing tool.

 

Catalogs at The Core

Sheridan catalog customer, Gayle Brown, owner of Cold Hollow Cider Mill in Waterbury, VT explains how her print catalog helps generate repeat customers and retail traffic. See the video here or go to www.sheridan.com for more information.