The New York Times is reporting that catalogs are making a comeback for some retailers. While the article cites examples from large, high volume retailers, it also illustrates how catalogers are trying new approaches in their layout and content to engage and inspire their buyers. We all know that catalogs, regardless of their circulation size, help to influence sales.
Maybe a couple of the ideas the large catalogers are using can help you with your next issue? Let us know what’s working for you.