Catalogs Blog - Sheridan

8 Technology Ideas to Complement Your Catalog

Did you know that printed catalogs help drive online sales? If you weren’t aware of that fact, watch this video that explains how the two work hand-in-hand. 2017 is now upon us and it is the year of...

7 Reasons Why Your Catalog Brand Matters

Did you ever stop to think about your company’s brand? What it is and why it matters to your catalog customer? Let’s take a few minutes to explore these concepts. What Is A Brand? A...

At Long Last, Catalogers Anticipate Rate Relief from USPS

It’s looking like 2017 may have some bright spots in it for catalogers! Some pricing relief may be coming in regard to FSS initiatives. The proposed changes include: An increase to the piece per...

It’s National Mail Order Catalog Day!

To celebrate, let’s look at a few fun facts about mail order catalogs. Depending on whom you believe the first mail order catalog in the US started either 272 years ago, in 1744, by none other than...

2017 USPS Promotion Calendar Released

The USPS has release their proposed promotional calendar for 2017. The discount amounts still need approval by the PRC, so there’s no information on the amounts just yet, but at least the 2017...

USPS Exigency Rate Lifted!

Yes, it finally happened! The USPS will reverse the 2013 Exigent Rate Increase on April 10, 2016. Remember when the rate increased? It was right before Christmas 2013. It probably was the worst...

Postal Rate Hikes Will Affect Online Retailers

As of January 17, the USPS increased its Priority Mail shipping rates by an average of 9.5%. While this increase doesn’t impact letters, First Class flats and cards, it does impact anyone who...

Will Mail Delays Carry Over to the Holiday Season?

Have you looked back over your in-home rates for the first half of the year and wondered “what’s going on here?” In an article from GovernmentExecutive.com the Inspector General cites that the...

Home Runs from the VT/NH Marketing Conference

I had the good fortune to attend the VT/NH Marketing Group’s Conference at the Woodstock Inn at the end of May. It was a great gathering of direct marketers and the agenda was full of interesting...

5 Things to Consider to Reach Today’s Catalog Shopper

Did anyone have a chance to catch the Rebirth of the Catalog session at the Retail Marketing Virtual Conference last week? It was a good look from three different catalogers as how they’ve changed...