Catalogs
Catalog Mailers Infuriated by Supreme Court’s Wrong Decision in South Dakota v. Wayfair Case
The ruling by the Supreme Court will make doing business for small catalogers and small internet retailers infinitely more complicated and expensive. The blog post below, written by the American...
read more8 Technology Ideas to Complement Your Catalog
Did you know that printed catalogs help drive online sales? If you weren’t aware of that fact, watch this video that explains how the two work hand-in-hand. 2017 is now upon us and it is the year of...
read more7 Reasons Why Your Catalog Brand Matters
Did you ever stop to think about your company’s brand? What it is and why it matters to your catalog customer? Let’s take a few minutes to explore these concepts. What Is A Brand? A...
read moreAt Long Last, Catalogers Anticipate Rate Relief from USPS
It’s looking like 2017 may have some bright spots in it for catalogers! Some pricing relief may be coming in regard to FSS initiatives. The proposed changes include: An increase to the piece per...
read moreIt’s National Mail Order Catalog Day!
To celebrate, let’s look at a few fun facts about mail order catalogs. Depending on whom you believe the first mail order catalog in the US started either 272 years ago, in 1744, by none other than...
read more2017 USPS Promotion Calendar Released
The USPS has release their proposed promotional calendar for 2017. The discount amounts still need approval by the PRC, so there’s no information on the amounts just yet, but at least the 2017...
read moreUSPS Exigency Rate Lifted!
Yes, it finally happened! The USPS will reverse the 2013 Exigent Rate Increase on April 10, 2016. Remember when the rate increased? It was right before Christmas 2013. It probably was the worst...
read morePostal Rate Hikes Will Affect Online Retailers
As of January 17, the USPS increased its Priority Mail shipping rates by an average of 9.5%. While this increase doesn’t impact letters, First Class flats and cards, it does impact anyone who...
read moreWill Mail Delays Carry Over to the Holiday Season?
Have you looked back over your in-home rates for the first half of the year and wondered “what’s going on here?” In an article from GovernmentExecutive.com the Inspector General cites that the...
read moreHome Runs from the VT/NH Marketing Conference
I had the good fortune to attend the VT/NH Marketing Group’s Conference at the Woodstock Inn at the end of May. It was a great gathering of direct marketers and the agenda was full of interesting...
read more