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The Importance of Selling Directly to Consumers from Your Website (Full length, 14:58)

Whether you are new to the direct-to-consumer eCommerce world or have had an eCommerce platform in place for years, are you leveraging all the benefits that direct-to-consumer sales have to offer? During this video you’ll discover the importance of having your title for sale on your website in addition to mainstream retailers and other non-retail channels; key tactics you can implement to grow your eCommerce sales, after the initial sale; and the various formats you can offer for sale on your website and the automated print options available.