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Millions of new titles are published every year.  How can you stand out in this crowd?

On August 6, Brian Jud, Executive Director of APSS, guest presented the Sheridan webinar What’s the Big Idea: Creative Techniques for Selling in Non-Bookstore Markets. He shared tips and real examples that get you thinking differently about your marketing strategies so you can expand your reach and sell more books in non-bookstore markets.

From examples of: product strategies (such as providing content in the proper form and aligning it with buyers needs), to pricing strategies (such as different strategies available and how to look at your costs and revenue in a different light), to promotion strategies (such as new ways to write a press release and other publicity tools), and how to get creative with your distribution, Brian provided attendees with tools and information to get their creative wheels spinning.

Discover for yourself how you can sell more books in non-bookstore markets.  View the webinar and download the handouts here.

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Brian Jud is the Executive Director of the Association of Publishers for Special Sales (APSS) and the author of How to Make Real Money Selling Books.