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Stop Selling Your Books

Many products, including books, are combinations of tangible and intangible elements. People do not buy the tangible features of a book, i.e., the paper and ink that create it. They buy the...

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I’ve Converted to an eBook; Now What?

So, you’ve taken the plunge and invested in an electronic version of your title. What are the next steps to getting that eBook out and available to potential readers? You want to get your title on...

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10 Ways to Get to Yes after You Hear No

Authors and publishers hear the word “NO” frequently. It could be said by the media, distributors, buyers in retail stores, or corporate buyers. However, that doesn’t have to be the final answer....

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