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Book Marketing Choreography

Creating your marketing strategy defines what you will do (as described in my earlier post Six Rules for Creating a Solid Book Marketing Strategy). The next step is to decide how you will do it, and...

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The Long Tail – 10 Years Later

In October of 2004 Wired Magazine published the article The Long Tail, addressing the changing retail environment.  The article laid out the challenges bricks and mortar retailers’ face and the rise...

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