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The Measure of Marketing

The metrics that publishing companies use most often to track performance include financial measures such as changes in sales and revenue. But viewed in isolation, these may have little connection...

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The Hidden Power of Marketing

In my previous two articles (Six Rules for Creating a Solid Book Marketing Strategy and Book Marketing Choreography) I described how to create marketing strategies and then organize your actions...

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Book Marketing Choreography

Creating your marketing strategy defines what you will do (as described in my earlier post Six Rules for Creating a Solid Book Marketing Strategy). The next step is to decide how you will do it, and...

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The Long Tail – 10 Years Later

In October of 2004 Wired Magazine published the article The Long Tail, addressing the changing retail environment.  The article laid out the challenges bricks and mortar retailers’ face and the rise...

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