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Every year, more books are sold to buyers in market segments outside of bookstores than are sold in bookstores. And they can be sold more profitably on a non-returnable basis. Are you getting your share of these sales?

In this webinar Brian Jud, Executive Director for the Association of Publishers for Special Sales (formerly SPAN), will show you how to find new markets for existing titles, locate new users for your existing information, find new uses for your basic information, and increase your sales and profits.

You will discover:

  • Where to find the contact information for people who can buy your books in large, non-returnable quantities
  • Why and how buyers can use books as premiums and ad specialties
  • Tips for negotiating orders for thousands of copies of your books
  • How you can sell more books to more people more profitably

Title: How to Sell More Books to Non-Bookstore Buyers

Date: Thursday, August 29

Time: 2:00-3:00 EST

Register Now at: https://www2.gotomeeting.com/register/356606178

Brian’s Bio

Brian Jud is an author, book-marketing consultant, speaker, seminar leader, television host, and a partner in Premium Book Company that sells books to non-bookstore buyers on a non-returnable, commission basis. He is also the Executive Director of the Association of Publishers for Special Sales (formerly SPAN).

Brian is the author of How to Make Real Money Selling Books (Without Worrying About Returns). This is the ultimate do-it-yourself guide to selling your books to non-bookstore buyers in large quantities, with no returns. He also wrote Beyond the Bookstore (a Publishers Weekly® book), a primer on non-bookstore marketing.

Brian has also written and published five titles on career transition that are distributed internationally. He is a prolific writer of articles about non-bookstore marketing. He is a syndicated columnist and a regular contributor to the IBPA Newsletter, The Sales Informer and Book Marketing Update. He is the author of the eight e-booklets with Proven Tips for Publishing Success and creator of the series of Book Marketing Wizards. He is also the editor of the bi-weekly newsletter, Book Marketing Matters.

Brian conducts the bi-weekly Book Marketing 201® webinars for APSS. He is a speaker in the series of Masters of Marketing seminars held in cities around North America.

Brian was an adjunct lecturer of sales and marketing courses for graduate and undergraduate students at the University of Hartford and the University of Connecticut. Brian is a regular speaker on marketing topics at IBPA’s Publishing University and for publishing groups around the country. Brian has a BS degree in Marketing from the University of Cincinnati and an MBA in Marketing from Xavier University. And he is the founder of the Connecticut Authors and Publishers Association.

Click here to register: https://www2.gotomeeting.com/register/356606178