Books Publishing Strategies

8 Ways to Write Scannable Marketing Copy

Each year the average person sends about 40,000 words by email. For reference, that’s nearly equivalent to the word count of The Great Gatsby. Are your words effective in persuading people to buy...

Four Steps to Upholding Your Resolution to Sell More Books

Did you make a resolution to sell more books this year than you did last year? According to an article in the Wall Street Journal (“On the Journey to New Habits, Take Tiny Steps,” by BJ Fogg,...

The Fiction of Prediction: A Fun Way to Write a Publishing Business Plan

As we approach the end of the year, it is a good time to look forward and begin creating your 2020 vision. Authors and self-publishers know how to create a good story, so if you are unsure of how to...

19 Reasons Why Books Make Good Promotional Items

For many years, corporate buyers have been purchasing coffee mugs, apparel, and other items for promotional purposes. These are tools used to increase sales, encourage buyers to remain loyal to a...

The Equation for Book-Marketing Success

Authors are not only writers, they are also marketers and sales people for their books. Bridging the gap between writing and marketing or selling is not always easy so I created a formula to help...

Don’t Let Paper Weigh You Down – Go Lightweight

Paper is everything when you need a book that won’t weigh you down. Whether you have a high-page-count book with a long shelf life, are looking to combine a series into a single volume, or are...

Ask, Don’t Tell: Selling Books to Corporate Buyers

Doctors ask questions to get information before making a diagnosis. Litigators ask questions of witnesses to build their cases. Journalists ask questions to generate information for their articles....

Publishers’ Book Manufacturing Needs Slow, but Non-Print Technologies Grow

Findings from Sheridan’s customer satisfaction survey show that publisher’s book manufacturing needs are slowing in 2018, while the need for single-copy print-on-demand (POD) and non-print...

Misunderstood Marketing

One of the most misused words in the publishing business is marketing. Some people think selling is marketing, but it is not. Others think publishing is marketing, but it is not. Marketing is a...

16 Tips for Conducting Radio Interviews by Telephone

Performances on radio talk or news shows can be workhorses of book-promotion activities. With radio as part of your communication plan, you can reach hundreds, thousands, or millions of people at...