Books Publishing Strategies

Publishers’ Book Manufacturing Needs Slow, but Non-Print Technologies Grow

Findings from Sheridan’s customer satisfaction survey show that publisher’s book manufacturing needs are slowing in 2018, while the need for single-copy print-on-demand (POD) and non-print...

Misunderstood Marketing

One of the most misused words in the publishing business is marketing. Some people think selling is marketing, but it is not. Others think publishing is marketing, but it is not. Marketing is a...

16 Tips for Conducting Radio Interviews by Telephone

Performances on radio talk or news shows can be workhorses of book-promotion activities. With radio as part of your communication plan, you can reach hundreds, thousands, or millions of people at...

Three Steps to Generating Better Ideas

Publishing can be like trying to solve a jigsaw puzzle…after you first create the pieces. With a puzzle, you know what the finished product will look like as it is displayed on the cover of the box....

The View from the Top: Exploring the Five Levels of the B2B Book Selling Pyramid

Have you heard of Abraham Maslow’s Need Hierarchy? It describes a pyramid of needs through which people move as they are motivated to fulfill unmet needs. The foundation is made up of the very basic...

Stop Promoting and Start Communicating

Book marketers tell me they spend hours and significant sums of money promoting their books, but experience little results. They do not understand that the impact of promotion is not the number of...

Define Your Target Reader to Move the Sales Needle

You could sell more of your books if you can answer two questions honestly. First, how often do people think about your book? Second, how often do people think about their own problems? You will...

A Meeting of the Minds

What do you need to succeed in book publishing? Your first thought may be money, particularly OPM — Other People’s Money. However, that is not as critical as you may think. Money will...

Take the “Junk” out of Direct Mail

Direct mail can receive a bad reputation from overuse and poorly designed mailing pieces. People tend to perceive direct mail as junk mail, and its internet equivalent as spam. However, when you...

3 Marketing Tactics to Grow Your eCommerce Sales, After the Sale

So you have made a sale from your direct-to-consumer eCommerce site, now what? Are you leveraging all the benefits that direct-to-consumer sales has to offer? Sheridan has created a handy infographic outlining three marketing tactics you should be applying to keep your sales going, after the initial sale.