The Association of American University Presses (AAUP) annual meeting took place June 16-18, 2016 in Philadelphia. Armed with my laptop, iPhone and first-timer name badge I eagerly jumped into the wide array of sessions and activities that AAUP 2016 offered attendees. From seeing the sights of Philly during the morning Rocky 5k (and yes we did run up the steps of the Philadelphia Art Museum – see photo on right) to attending sessions that encouraged idea sharing and collaboration, to finally being able to put faces to names that I’ve known for so long (hello!), the show was a success on so many levels!
While geared towards the University Press community, I am confident that publishers and self-publishers alike will find relevant information in my complete notes from the sessions I attended which I am delighted to share with you.
- Stop selling products and start telling stories with your digital advertising. – Effective Digital Advertising
- Advertising must be an invitation to engage, not an interruption. – Effective Digital Advertising
- Solid enewsletters contain content that is 90% educational and 10% promotional. – Effective Digital Advertising
- The most important step in list building is getting out there. – Building a New List
- Work the plan – do a few things very well. – Building a New List
- How do you create readers, thought leaders, and influencers? Spend money on the methods where people are going to evangelize on your behalf. – Creative Marketing with Limited Funds
- Just because you’ve always done something, doesn’t mean that you have to continue to do something – you can try new things. – Creative Marketing with Limited Funds
- The AAUP has excellent resources on digital art guidelines on their website – review and borrow useful information when revising your guidelines. – Manuscript Preparation Guidelines
- Your author guideline document should be a live document that evolves over time. – Manuscript Preparation Guidelines
- We have to be able to communicate the sense of urgency we all share, but it is not going to happen overnight. We will find a way to establish the new normal and get us past the crisis stage. – Scheduling Challenges in Navigating the EDP Seasonal Logjam
- The problem is 2/3 of the work is being crammed into 1/3 of the year. – Scheduling Challenges in Navigating the EDP Seasonal Logjam
- Continue to look upstream to see what is coming to save time and to have better control at the end of the workflow. – Scheduling Challenges in Navigating the EDP Seasonal Logjam
Complete session notes are available for download as a PDF courtesy of Sheridan. Download your copy today!
PS – If you haven’t seen my notes from BEA, you can download them by visiting our related blog post 15 Quotes and Complete Notes from BEA 2016