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Misunderstood Marketing

One of the most misused words in the publishing business is marketing. Some people think selling is marketing, but it is not. Others think publishing is marketing, but it is not. Marketing is a...

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Three Steps to Generating Better Ideas

Publishing can be like trying to solve a jigsaw puzzle…after you first create the pieces. With a puzzle, you know what the finished product will look like as it is displayed on the cover of the box....

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Stop Promoting and Start Communicating

Book marketers tell me they spend hours and significant sums of money promoting their books, but experience little results. They do not understand that the impact of promotion is not the number of...

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A Proof for Every Need

Proofs are a critical step in the book production process for many publishers. Not only do proofs provide you the opportunity to review your project one last time before printing, selecting the...

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A Meeting of the Minds

What do you need to succeed in book publishing? Your first thought may be money, particularly OPM — Other People’s Money. However, that is not as critical as you may think. Money will...

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