A recent online Digital Book World article, Publishing Senior Executives Come to Grips With Post-Bookstore World, by Jeremy Greenfield takes a look at how publishing executives are dealing with the closing of bookstores and the rise of online sales and eBooks. The article talks about how publishers will be focusing on direct-to-consumer online efforts and the importance of reaching consumers.
Laura Baker's blog
A Look Inside Inkjet Printing and What It Offers
Digital printing has come a long way over the years, and the use of digital inkjet print technology by publishers is on the rise. InterQuests’ 2010 Book Report predicts that digital manufacturing, which currently accounts for 4% of all printed books (in 2010) will increase to 15% by 2015. Although digital printing is not right for every project, for smaller print runs, it’s often a better option than tradition offset printing.
Are You Targeting the Right Readers?
Two industry studies released this summer offer publishers the latest facts about book buying and sales. According to the first of these reports, BookStats 2012, which looks at publisher's 2011 sales, there's plenty in book publishing to celebrate.
eBook sales more than doubled from 2010 to 2011, with adult fiction eBooks outselling print for the first time. The category with the most growth overall (print and electronic) in 2011 was children's/young adults.