While exhibiting at a recent tradeshow for self-publishers I met Patti Thorn from BlueInk Review. We got to talking about marketing ideas for self-publishers and in the following she talks about the benefits of book reviews.
From guest blogger Patti Thorn…
Last year, more than 200,000 books were self-published. Imagine a reader standing in front of a bookshelf with that many titles. Now imagine the impossible: how will they choose one title over another?
That’s where reviews come in.
Are you looking for ways to visually spice up your book cover? Does the age of eBooks cause you to seek new ways to make your print title unique from the electronic version? Consider foil stamping, embossing/debossing, spot coating or a combination to make your cover come to life!
At Sheridan Books we can transform your cover into something that truly shines. Here is a look at some of the techniques we can use to help bring your cover to life:
Publishers make significant investments in their websites, eCommerce platforms, and overall online presence. Many implement analytics into these systems but not all are using them effectively. Analytics, when used properly and strategically, can help build and formulate sales and marketing plans, track key performance indicators, and help you optimize your online presence for success. They can prove what is working with your digital marketing and uncover what is not.
Analytics is not just about the data, it’s about meeting your business objectives.