Laura Baker's blog

My blog - Books, Journals, Magazines, Catalogs, Article Reprints | The Sheridan Group

Print and Digital in 2012: Better Together

Verso, an advertising agency specializing in book promotion, conducted a survey and uncovered a number of interesting developments in book-buying habits. What are some of the biggest takeaways? The industry predicts a more or less peaceful coexistence of print and digital books through 2012 and beyond.

A hybrid market that's not just for automobiles

One thing is clear from the survey: eReader and tablet owners have not abandoned the print format altogether.

Books

Un"earth" Your Green Savings

In honor of Earth Day (April 22) here is a tip on how to calculate your “green” savings… environmental green that is.  The Paper Calculator, originally developed by the Environmental Defense Fund and transferred to the Environmental Paper Network, lets you compare various paper types to see the impact each one has on the environment.  In order to use the calculator you need to know the grade of the papers you are comparing (coated, uncoated, groundw

Books

Navigating the eBook Landscape and Building a Strategy for Your Business

If moving your business into digital publishing is raising more questions than answers, you're not alone.

Books

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