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Sheridan Blog

02.03.15
by Brian Jud

Publishing companies need to innovate regularly to create new value for their customers. But innovation in itself should not be the final goal. Not only must you spot opportunities, but you should capture value so you...

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01.20.15
by Laura Baker

Are publishers customer focused? This question was raised recently in a Scholarly Kitchen blog...

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01.15.15
by Susan Parente

In the wake of the recent turmoil playing out on our global canvas, the right to free expression is winning.

Our friend Carla Kalogeridis at Association Media & Publishing penned...

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01.05.15
by Brian Jud

Publishers want to increase sales with new books and new ways to market them.  Yet in practice they may wait for authors to submit manuscripts and then sell the published books through bookstores and online. The quest for innovation is lost...

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12.15.14
by Brian Jud

A key challenge to growing your publishing firm is to find new paths to greater revenue by building upon your core strengths without making a radical shift in the way you currently do business.        ...

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12.03.14
by Laura Baker

world bookSelling rights to international publishers to translate and publish your books has many...

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11.24.14
by Brian Jud

The metrics that publishing companies use most often to track performance include financial measures such as changes in sales and revenue. But viewed in isolation, these may have little connection to your long-term commercial success.

The...

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11.17.14
by Susan Parente

There are so many positive indicators out there today in support of native advertising. Are you realizing the benefits of this boom?

75% of marketers (read advertisers) recently polled by emarketer.com...

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