Blog

Understanding Journals Overs and Unders

Most journal printers will apply a notation to their quote specifying their “overs and unders” policy when producing your journal. What exactly does that mean? And why are “overs” and “unders”...

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Stop Selling Your Books

Many products, including books, are combinations of tangible and intangible elements. People do not buy the tangible features of a book, i.e., the paper and ink that create it. They buy the...

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Paper Dummies are a Smart Idea

Page counts going up? Coming down? Are you considering a different trim size? Or maybe changing the basis weights of your papers, adding a cover wrap, French gate, or eight page cover? Paper dummies...

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I’ve Converted to an eBook; Now What?

So, you’ve taken the plunge and invested in an electronic version of your title. What are the next steps to getting that eBook out and available to potential readers? You want to get your title on...

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Press Proofs: A Primer

Publishers have three basic options for proofing their publications before going to press; soft proofs, hard proofs, or “color approval” hard proofs. Soft proofs (often called PDF proofs) are pages...

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