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Understanding Magazine Overs and Unders

Most magazine printers will apply a notation to their quote specifying their “overs and unders” policy when producing your magazine. What exactly does that mean? And why are “overs” and “unders”...

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Understanding Journals Overs and Unders

Most journal printers will apply a notation to their quote specifying their “overs and unders” policy when producing your journal. What exactly does that mean? And why are “overs” and “unders”...

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Stop Selling Your Books

Many products, including books, are combinations of tangible and intangible elements. People do not buy the tangible features of a book, i.e., the paper and ink that create it. They buy the...

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Paper Dummies are a Smart Idea

Page counts going up? Coming down? Are you considering a different trim size? Or maybe changing the basis weights of your papers, adding a cover wrap, French gate, or eight page cover? Paper dummies...

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