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Misunderstood Marketing

One of the most misused words in the publishing business is marketing. Some people think selling is marketing, but it is not. Others think publishing is marketing, but it is not. Marketing is a...

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Designing Your User Experience Strategy: Part 1

Your website platform should be available to every person on any device. The following are critical considerations in a “mobile-first” world for maximizing discoverability and accessibility when creating the optimal user experience for journeys across all of your digital content.

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