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Does Your Cover Connect With Readers?

When readers choose a print magazine over an online version, it’s usually a tactile thing. They want to hold it in their hands, turn the pages, carry it around. Have you noticed the tactilely...

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This Year, Niche Media will be Weird…

How do I know? Niche Media’s 10th annual conference will be held in Austin, TX, on April 4th through the 6th. Those in the know about Austin, know that it has a distinct “weirdness factor” to it,...

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It Pays to Promote Your Authors

Throughout the year, it can be easy to forget the very real benefits for both authors and publishers that result from effective author promotion. Why promote author expertise? Consider the power of...

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ISMTE Goes To Asia in 2016

The International Society of Managing and Technical Editors (ISMTE) is a non-profit society with a mission to enhance the professionalism of scholarly journals’ editorial office staff. To...

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Are you Master of Your Social Media?

Social media is a fantastic way to interact with your existing readership and tap into an undeveloped audience. There are millions of potential subscribers, readers, and advertisers that can be...

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