In today's technology savvy world people are turning to their mobile devices (smartphones and tablets) to make online purchases. Some catalogers, Sundance for example, are driving up sales using their new website. If you are looking for new ways to generate more online traffic and increase sales you should consider overhauling your website to be more mobile friendly. Below are a few tips to consider during this process:

1. Use your web analytics to identify the opportunity
2. Focus on features your mobile users want: navigation, predictive search, and product pages
3. Make the checkout process simple
4. Test at least the iPad and Android platforms thoroughly before launch

Make the user experience the best that it can be in order to facilitate repeated traffic. Users will reward you with higher conversion rates and customer loyalty.