Blog - Sheridan

PPI – Know How This Number Impacts Your Book’s Appearance

The text stock you select for your book has many traits that you can choose from. From color to coating to what it is made of (did someone say recycled?). No matter which stock you choose, there is...

The Fiction of Prediction: A Fun Way to Write a Publishing Business Plan

As we approach the end of the year, it is a good time to look forward and begin creating your 2020 vision. Authors and self-publishers know how to create a good story, so if you are unsure of how to...

19 Reasons Why Books Make Good Promotional Items

For many years, corporate buyers have been purchasing coffee mugs, apparel, and other items for promotional purposes. These are tools used to increase sales, encourage buyers to remain loyal to a...

Cover Weight versus Text Weight: Know the Difference

Have you ever been confused when you requested, say, an 80# cover and were asked if that is a text weight or a cover weight? What exactly is the difference? And why can’t you just say an 80# cover?...

The Equation for Book-Marketing Success

Authors are not only writers, they are also marketers and sales people for their books. Bridging the gap between writing and marketing or selling is not always easy so I created a formula to help...

When Text Pages Expand Beyond Cover Pages – Web Creep Explained

Have you ever noticed that on some magazines, the text pages appear just slightly wider than the cover pages? The explanation lies not in the finishing process, but in the printing process. A large...

Mingling in the Motor City: Session Notes from the 2019 AUPresses Annual Meeting

The Association of University Presses (AUPresses) Annual Meeting took place June 11-13, 2019 in Detroit, MI. Panelists shared experiences and key learnings during six sets of concurrent sessions in...

The Polybag Problem

You respect the environment. You want your business practices to reflect a level of conscientious choice, of using materials and processes that are not only non-damaging to our earth, but kind to...

Who Needs a Print Magazine When We Live Online?

Modern-day folk use apps to find their soulmates, hand-helds to secure a sweet vaca spot, and laptops to locate and stream their favorite shows. Why in heaven’s name would anyone want to pick up a...

Connecting in Chicago: Session Notes from the 2019 IBPA Publishing University Conference

The 2019 Independent Book Publishers Association (IBPA) Publishing University took place April 5-6 in Chicago, IL. The Friday opening keynote presented by Sourcebooks’ founder and CEO, Dominque...