Sheridan Blog
While exhibiting at a recent tradeshow for self-publishers I met Patti Thorn from BlueInk Review. We got to talking about marketing ideas for self-publishers and in the following she talks about the benefits of book reviews.
... Read more.Are you looking for ways to visually spice up your book cover? Does the age of eBooks cause you to seek new ways to make your print title unique from the electronic version? Consider foil stamping, embossing/debossing, spot coating or a...
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We are aware that this is the age of information. We appear to have a boundless appetite for more. More websites, more links, more videos, more blogs. Check out this image sourced from Wikipedia of Internet pathways. It’s a universe of knowledge...
Read more.Publishers make significant investments in their websites, eCommerce platforms, and overall online presence. Many implement analytics into these systems but not all are using them effectively. Analytics, when used properly and strategically, can...
Read more.This was my first year attending the annual Spring NEMOA Conference. The event had drawn over 500 catalogers, marketers, printers, and retailers. The lobby was booming with catalogers. A thought had crossed my...
Read more.The Sheridan Group Technology Lab recently invited a well-known medical publisher to an all-day STM publishing strategy think tank session. It was an open agenda session lead by Mike Hepp, Sheridan's Director of Technology Strategy...
Read more.Extensible Markup Language (XML) has been the buzz in publishing for years, but many publishers are confused about when and how best to implement the technology that promises so many benefits, yet disrupts traditional print workflows.
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Read more.My Sheridan colleague Eric Biggins, Technology Solutions Architect, and I recently hosted a session on Emerging Publishing Technologies at the 59th Annual National Conference of Law Reviews (2013) hosted by Thomas M...
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