Blog
Be in the know! The USPS has issued a rate change on Periodicals, Marketing Mail, Package Services, Postage, and Priority Mail
The rate changes go into effective January 27, 2019.
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Designing Your User Experience Strategy, Part 2
Website accessibility is not a new topic. In fact, it’s been a factor since 2010 when the Americans with Disabilities Act (ADA) published standards that digital technology and information must be accessible to all people.
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Publishers’ Book Manufacturing Needs Slow, but Non-Print Technologies Grow
Findings from Sheridan’s customer satisfaction survey show that publisher’s book manufacturing needs are slowing in 2018, while the need for single-copy print-on-demand (POD) and non-print...
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Misunderstood Marketing
One of the most misused words in the publishing business is marketing. Some people think selling is marketing, but it is not. Others think publishing is marketing, but it is not. Marketing is a...
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Sheridan Journal Services and the Scientific Publishing Community
It’s no secret that Sheridan is dedicated to the scientific publishing community. This commitment is most strongly evidenced through Sheridan’s long-term and significant involvement with the Council...
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Designing Your User Experience Strategy: Part 1
Your website platform should be available to every person on any device. The following are critical considerations in a “mobile-first” world for maximizing discoverability and accessibility when creating the optimal user experience for journeys across all of your digital content.
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How Could the Aluminum Tariff Impact Publishing Operations?
The aluminum tariff that went into place in June is impacting printing plate manufacturers and the printers who rely on them for these products. With limited U.S. resources, these manufacturers have no choice but to source high-grade aluminum from foreign suppliers and pay the taxes.
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16 Tips for Conducting Radio Interviews by Telephone
Performances on radio talk or news shows can be workhorses of book-promotion activities. With radio as part of your communication plan, you can reach hundreds, thousands, or millions of people at...
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Three Steps to Generating Better Ideas
Publishing can be like trying to solve a jigsaw puzzle…after you first create the pieces. With a puzzle, you know what the finished product will look like as it is displayed on the cover of the box....
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The View from the Top: Exploring the Five Levels of the B2B Book Selling Pyramid
Have you heard of Abraham Maslow’s Need Hierarchy? It describes a pyramid of needs through which people move as they are motivated to fulfill unmet needs. The foundation is made up of the very basic...
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