Blog
Don’t Let Paper Weigh You Down – Go Lightweight
Paper is everything when you need a book that won’t weigh you down. Whether you have a high-page-count book with a long shelf life, are looking to combine a series into a single volume, or are...
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Designing Your User Experience Strategy, Part 3 (The Creative Process)
When designing your publishing platform, there are many factors to consider to deliver an optimal user experience. It’s critical to establish a user-first driven process, as diagrammed below.
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OpenType SVG Fonts in Print: Known Issues and Recommendations
OpenType SVG (scalable vector graphics) fonts are nothing new. Initially intended for web-based design, OpenType SVG fonts are beginning to appear in printed works and are causing concern in the...
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MUP fields an OA compliance curveball with the support of PubFactory’s SiteGen module
In 2018, we collaborated with Manchester University Press (MUP) on a hosting platform that would bring all of their books and journals online. Manchester is the largest research university in the...
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Ask, Don’t Tell: Selling Books to Corporate Buyers
Doctors ask questions to get information before making a diagnosis. Litigators ask questions of witnesses to build their cases. Journalists ask questions to generate information for their articles....
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Attention, Mailers: USPS 2019 Mailing Promotions and Incentives Are Available
The USPS has published their 2019 Mailing Promotions calendar and there is much information available about discounts that mailers should be aware of. These promotions encourage mailers to...
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Be in the know! The USPS has issued a rate change on Periodicals, Marketing Mail, Package Services, Postage, and Priority Mail
The rate changes go into effective January 27, 2019.
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Designing Your User Experience Strategy, Part 2
Website accessibility is not a new topic. In fact, it’s been a factor since 2010 when the Americans with Disabilities Act (ADA) published standards that digital technology and information must be accessible to all people.
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Publishers’ Book Manufacturing Needs Slow, but Non-Print Technologies Grow
Findings from Sheridan’s customer satisfaction survey show that publisher’s book manufacturing needs are slowing in 2018, while the need for single-copy print-on-demand (POD) and non-print...
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Misunderstood Marketing
One of the most misused words in the publishing business is marketing. Some people think selling is marketing, but it is not. Others think publishing is marketing, but it is not. Marketing is a...
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