Blog - Sheridan

Has Paper Turned the Corner in 2020?

It is no secret that the paper market has been downright volatile the past few years. From rising wood pulp costs and mill closures, to mills converting from the production of paper to packaging and...

Confessions of an Accidental Editor

Peter Olson is a Senior Copyediting Coordinator with Sheridan Journal Services. “So how is it that an English major wound up editing science journals?” I’m often asked this question, and the...

Four Steps to Upholding Your Resolution to Sell More Books

Did you make a resolution to sell more books this year than you did last year? According to an article in the Wall Street Journal (“On the Journey to New Habits, Take Tiny Steps,” by BJ Fogg,...

PPI – Know How This Number Impacts Your Book’s Appearance

The text stock you select for your book has many traits that you can choose from. From color to coating to what it is made of (did someone say recycled?). No matter which stock you choose, there is...

The Fiction of Prediction: A Fun Way to Write a Publishing Business Plan

As we approach the end of the year, it is a good time to look forward and begin creating your 2020 vision. Authors and self-publishers know how to create a good story, so if you are unsure of how to...

19 Reasons Why Books Make Good Promotional Items

For many years, corporate buyers have been purchasing coffee mugs, apparel, and other items for promotional purposes. These are tools used to increase sales, encourage buyers to remain loyal to a...

Cover Weight versus Text Weight: Know the Difference

Have you ever been confused when you requested, say, an 80# cover and were asked if that is a text weight or a cover weight? What exactly is the difference? And why can’t you just say an 80# cover?...

The Equation for Book-Marketing Success

Authors are not only writers, they are also marketers and sales people for their books. Bridging the gap between writing and marketing or selling is not always easy so I created a formula to help...

When Text Pages Expand Beyond Cover Pages – Web Creep Explained

Have you ever noticed that on some magazines, the text pages appear just slightly wider than the cover pages? The explanation lies not in the finishing process, but in the printing process. A large...

Mingling in the Motor City: Session Notes from the 2019 AUPresses Annual Meeting

The Association of University Presses (AUPresses) Annual Meeting took place June 11-13, 2019 in Detroit, MI. Panelists shared experiences and key learnings during six sets of concurrent sessions in...