Blog
Catalog Mailers Infuriated by Supreme Court’s Wrong Decision in South Dakota v. Wayfair Case
The ruling by the Supreme Court will make doing business for small catalogers and small internet retailers infinitely more complicated and expensive. The blog post below, written by the American...
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A Proof for Every Need
Proofs are a critical step in the book production process for many publishers. Not only do proofs provide you the opportunity to review your project one last time before it is printed, selecting the...
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Define Your Target Reader to Move the Sales Needle
You could sell more of your books if you can answer two questions honestly. First, how often do people think about your book? Second, how often do people think about their own problems? You will...
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A Meeting of the Minds
What do you need to succeed in book publishing? Your first thought may be money, particularly OPM — Other People’s Money. However, that is not as critical as you may think. Money will...
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Take the “Junk” out of Direct Mail
Direct mail can receive a bad reputation from overuse and poorly designed mailing pieces. People tend to perceive direct mail as junk mail, and its internet equivalent as spam. However, when you...
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How the State of the Trucking Industry Could Impact Publishers
The U.S. trucking industry is facing a crisis: not enough truck drivers to keep up with demand. This shortage is causing a ripple effect for professionals across every industry who depend on...
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3 Marketing Tactics to Grow Your eCommerce Sales, After the Sale
So you have made a sale from your direct-to-consumer eCommerce site, now what? Are you leveraging all the benefits that direct-to-consumer sales has to offer? Sheridan has created a handy infographic outlining three marketing tactics you should be applying to keep your sales going, after the initial sale.
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Avoid the Trap of Setting Worthless Goals
Goals are the foundation of a solid book marketing plan. They provide a target at which to aim, the standard against which you can gauge your company’s progress. They divide your vision statement...
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The Art of the Enduring Magazine
As a marketer working for a magazine printing company with a venerable lineage that tracks back to 1793, I love a good magazine success story. Especially in this disruptive age of multitudinous...
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Succeed in New Ways in 2018 – 4 Techniques to Free Your Book Marketing from the Status Quo
Do you have all the components of this year’s marketing plan ready to be checked off? Promotions in place? – Check! Traditional distribution/retail channels lined up? – Check! Non-bookstore buyers...
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