Blog - Sheridan

Misunderstood Marketing

One of the most misused words in the publishing business is marketing. Some people think selling is marketing, but it is not. Others think publishing is marketing, but it is not. Marketing is a...

Sheridan Journal Services and the Scientific Publishing Community

It’s no secret that Sheridan is dedicated to the scientific publishing community. This commitment is most strongly evidenced through Sheridan’s long-term and significant involvement with the Council...

Designing Your User Experience Strategy

Your website platform should be available to every person on any device. The following are critical considerations in a “mobile-first” world for maximizing discoverability and accessibility when creating the optimal user experience for journeys across all of your digital content.

How Could the Aluminum Tariff Impact Publishing Operations?

The aluminum tariff that went into place in June is impacting printing plate manufacturers and the printers who rely on them for these products. With limited U.S. resources, these manufacturers have no choice but to source high-grade aluminum from foreign suppliers and pay the taxes.

16 Tips for Conducting Radio Interviews by Telephone

Performances on radio talk or news shows can be workhorses of book-promotion activities. With radio as part of your communication plan, you can reach hundreds, thousands, or millions of people at...

Three Steps to Generating Better Ideas

Publishing can be like trying to solve a jigsaw puzzle…after you first create the pieces. With a puzzle, you know what the finished product will look like as it is displayed on the cover of the box....

The View from the Top: Exploring the Five Levels of the B2B Book Selling Pyramid

Have you heard of Abraham Maslow’s Need Hierarchy? It describes a pyramid of needs through which people move as they are motivated to fulfill unmet needs. The foundation is made up of the very basic...

Stop Promoting and Start Communicating

Book marketers tell me they spend hours and significant sums of money promoting their books, but experience little results. They do not understand that the impact of promotion is not the number of...

The Scarcity of Paper – Pulp (non)Fiction

It’s no secret that the paper market is volatile; in fact, it has become increasingly unstable. Wood pulp costs continue to jump and impact paper prices. Mills have closed due to exorbitant raw material costs, among other factors.

Fresh from San Francisco: Session Notes from the 2018 AUPresses Conference

The Association of University Presses (AUPresses) Annual Meeting took place June 17-19, 2018 in the history rich Fairmont hotel in San Francisco. Speakers, panelists, attendees, and vendors came...