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Sheridan – a Niche Original, or a Company for the Birds?

Sheridan – a Niche Original, or a Company for the Birds?

I read an intriguing article the other day featured in BoSack’s e-newsletter, “Heard on the Web”, titled “When Niche is Nicer: The True Winners in the Magazine Wars”. Clare Kermond wrote about the new darlings and bright lights of the magazine world – niche...

Freedom of Expression and the Power of Print

In the wake of the recent turmoil playing out on our global canvas, the right to free expression is winning. Our friend Carla Kalogeridis at Association Media & Publishing penned a profound article in today’s issue of Sidebar, titled “Je suis Print”. I encourage...
Native Advertising is Hot

Native Advertising is Hot

There are so many positive indicators out there today in support of native advertising. Are you realizing the benefits of this boom? 75% of marketers (read advertisers) recently polled by emarketer.com claim that native advertising will be a vibrant piece of their ad...
How to Be an Ad Sales Superstar

How to Be an Ad Sales Superstar

Are your ad sales anemic? Barely status quo? In today’s challenging magazine environment, is there even a way to move ad sales performance from average to exceptional? In a word, Yes. What’s more, highly successful ad sales representatives know there’s no mystery to...
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