Home » Posts by Susan Parente (Page 4)

Does Your Cover Connect With Readers?

When readers choose a print magazine over an online version, it’s usually a tactile thing. They want to hold it in their hands, turn the pages, carry it around. Have you noticed the tactilely pleasing array of covers lately at your local bookstore or newsstand? Some...
This Year, Niche Media will be Weird…

This Year, Niche Media will be Weird…

How do I know? Niche Media’s 10th annual conference will be held in Austin, TX, on April 4th through the 6th. Those in the know about Austin, know that it has a distinct “weirdness factor” to it, and Austinites are fiercely proud of that reputation. If ever two...

The Amazing Technicolor Journal

Like me, you might be taken with the GE commercial where the little girl talks in venerable terms about her mom, who makes trains that are friends with trees, and hospitals you can hold in your hand. It makes me think of the power and prevalence of technology in our...
The Culture Club  (Sheridan’s Not-so-secret Secret to Success)

The Culture Club (Sheridan’s Not-so-secret Secret to Success)

Our founding company is more than halfway through its Centennial year and there is so much to celebrate that it’s hard to know how to unpack it all. Perhaps the best place to start is to acknowledge that we didn’t get to this birthday by accident. Our 1915 Hanover, PA...
Native Doesn’t Have to be a Negative. Make ‘em Laugh!

Native Doesn’t Have to be a Negative. Make ‘em Laugh!

Sponsored content has received some bad press over the years. Sometimes it’s so slick that readers can feel like they’re being tricked into believing questionable information. Other efforts are stiff, stilted, and so poorly formatted that with one glance, the reader...
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