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The Scarcity of Paper – Pulp (non)Fiction

The Scarcity of Paper – Pulp (non)Fiction

It’s no secret that the paper market is volatile; in fact, it has become increasingly unstable. Wood pulp costs continue to jump and impact paper prices. Mills have closed due to exorbitant raw material costs, among other factors.

How the State of the Trucking Industry Could Impact Publishers

How the State of the Trucking Industry Could Impact Publishers

The U.S. trucking industry is facing a crisis: not enough truck drivers to keep up with demand. This shortage is causing a ripple effect for professionals across every industry who depend on shipping or receiving goods over land transportation. This, of course,...
The Art of the Enduring Magazine

The Art of the Enduring Magazine

As a marketer working for a magazine printing company with a venerable lineage that tracks back to 1793, I love a good magazine success story. Especially in this disruptive age of multitudinous content platforms and shrinking attention spans. And there are great...
Be in the Know about NCOA

Be in the Know about NCOA

Estimates are that 8% of all mail is undeliverable due to incorrect addresses (approximately 40 million individuals and businesses move each year). In an effort to insure that mail reaches its intended recipients, the USPS requires mailers who claim presorted or...
Getting Jazzed About Print Magazine Possibilities

Getting Jazzed About Print Magazine Possibilities

I am reading so many positive pieces about print. The death knell that has rung loud and long for print publications over the last decade or two is fading. That dirge may well be done, and good riddance! By no means do I discount the power and pervasiveness of the...
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