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Create a Pitch Pack to Give to B2B Book Buyers

Create a Pitch Pack to Give to B2B Book Buyers

Have you ever watched golfers look through the assortment of the clubs in their bags before choosing just the right one for a particular shot? Think of the benefits of your content as individual clubs, each to be brandished as circumstances warrant. When your...
10 Quotes and Complete Notes from AAUP 2017

10 Quotes and Complete Notes from AAUP 2017

The Association of American University Presses (AAUP) annual meeting took place June 11-13, 2017 in Austin, TX. Heating things up inside the sessions and out (90+ degrees!), university press colleagues shared ideas and experiences on an array of topics in an ongoing...
I’ve Converted to an eBook; Now What?

I’ve Converted to an eBook; Now What?

So, you’ve taken the plunge and invested in an electronic version of your title. What are the next steps to getting that eBook out and available to potential readers? You want to get your title on Amazon — but then what? Beyond Amazon To start, treat your eBook launch...
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