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19 Reasons Why Books Make Good Promotional Items

19 Reasons Why Books Make Good Promotional Items

For many years, corporate buyers have been purchasing coffee mugs, apparel, and other items for promotional purposes. These are tools used to increase sales, encourage buyers to remain loyal to a product or to change their loyalty from competitors, and to reward...
The Equation for Book-Marketing Success

The Equation for Book-Marketing Success

Authors are not only writers, they are also marketers and sales people for their books. Bridging the gap between writing and marketing or selling is not always easy so I created a formula to help people make the transition from author to marketer. It is not a...
Ask, Don’t Tell: Selling Books to Corporate Buyers

Ask, Don’t Tell: Selling Books to Corporate Buyers

Doctors ask questions to get information before making a diagnosis. Litigators ask questions of witnesses to build their cases. Journalists ask questions to generate information for their articles. Similarly, when selling to a corporate buyer, authors and publishers...
Misunderstood Marketing

Misunderstood Marketing

One of the most misused words in the publishing business is marketing. Some people think selling is marketing, but it is not. Others think publishing is marketing, but it is not. Marketing is a distinct business philosophy that, if understood and applied properly, can...
16 Tips for Conducting Radio Interviews by Telephone

16 Tips for Conducting Radio Interviews by Telephone

Performances on radio talk or news shows can be workhorses of book-promotion activities. With radio as part of your communication plan, you can reach hundreds, thousands, or millions of people at little or no cost. You can even sell some books, if you do it right....