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The Equation for Book-Marketing Success

The Equation for Book-Marketing Success

Authors are not only writers, they are also marketers and sales people for their books. Bridging the gap between writing and marketing or selling is not always easy so I created a formula to help people make the transition from author to marketer. It is not a...
Ask, Don’t Tell: Selling Books to Corporate Buyers

Ask, Don’t Tell: Selling Books to Corporate Buyers

Doctors ask questions to get information before making a diagnosis. Litigators ask questions of witnesses to build their cases. Journalists ask questions to generate information for their articles. Similarly, when selling to a corporate buyer, authors and publishers...
Misunderstood Marketing

Misunderstood Marketing

One of the most misused words in the publishing business is marketing. Some people think selling is marketing, but it is not. Others think publishing is marketing, but it is not. Marketing is a distinct business philosophy that, if understood and applied properly, can...
16 Tips for Conducting Radio Interviews by Telephone

16 Tips for Conducting Radio Interviews by Telephone

Performances on radio talk or news shows can be workhorses of book-promotion activities. With radio as part of your communication plan, you can reach hundreds, thousands, or millions of people at little or no cost. You can even sell some books, if you do it right....
Three Steps to Generating Better Ideas

Three Steps to Generating Better Ideas

Publishing can be like trying to solve a jigsaw puzzle…after you first create the pieces. With a puzzle, you know what the finished product will look like as it is displayed on the cover of the box. All you must do is organize and connect all the pieces. With...