Improve Your Profits on Print Publications

Print isn’t going anywhere. In certain markets and niches, print is indeed thriving. People still value the sensory experience of unfolding the pages of a glossy magazine, but producing and distributing a print publication is expensive. Here are some ways you can keep...

Those Harmless Facebook Quizzes May Not Be so Harmless After All

“What does your hair color say about your personality?” “Which breed of dog are you?” “Which U.S. city is your perfect fit?” You likely see compelling questions such as these in your daily Facebook feed. Perhaps you even click on them to find out more silly tidbits...

When Subscriptions and Ad Sales Don’t Pay the Bills

As the magazine publishing industry faces ongoing challenges, it’s more important than ever for publishers to find new sources of revenue streams beyond subscription and ad dollars. Here are a few ways you can diversify your product and service offerings. First comes...

Mobile Is all About the User Experience

As more and more readers want their news and information within arm’s reach, it’s clear that magazine publishers cannot afford to ignore the mobile market. But if you want to grab readers and retain them, you have to do more than shrink the format and deliver it to...

You Have the Traffic — Now Turn It into Subscribers

In these challenging times, most magazine publishers need revenue from both ads and subscriptions in order to succeed. Your website brings in a lot of visitors but converting them into paying subscribers is challenging. Here are a few methods to get them to sign on...