Thursday, February 28, 2013
Hunt Valley, MD – The Sheridan Technology Lab announced significant enhancements to existing features for their Full-Text Mobile App offering, as well as several proprietary new features. Working closely with a number of scientific, technical, and medical publishers on current app development, The Technology Lab identified unique revenue and reporting needs that could be met through the creation of new features.
New Features / Enhancements include:
- Comprehensive Advertising Options
- Industry standard compliant usage reporting
- Image Carousel
- CrossRef/Pub Med Citations
- Highlighted Search Terms
- In-Article Search
- Citation Range Pop-Ups
For journals that offer advertisement opportunities, the comprehensive Advertising feature now provides even more monetization options. In addition to rotating offline ads, the app accommodates more advertisement sizes, including medium rectangle, leaderboard, and interstitial formats. It also features the ability to target ads geographically. These powerful options offer greater flexibility and increased revenue potential.
The Image Carousel feature creates a convenient image-to-image navigation experience, without the need to return to article detail between images.
Sheridan Full-Text Mobile Journal Apps are currently in use by many prominent STM publishers. Popular features include user-configurable content caching for offline viewing, full-text article or abstract viewing (including publish-ahead-of-print), multi-tier title and author search, article bookmarking, and article sharing via email, Twitter, Facebook, and YouTube.
Sheridan Mobile Apps, available as single title or multi-journal apps, are optimized for both smartphone and tablets, for iPhone, iPad, and Android devices.
“We continue to develop new tools and enhancements to our growing mobile app feature set,” said Andrew Fawcett, Sheridan’s Chief Technology Officer, “whether in response to a customer request, or as a result of thinking through better ways to address mobile user needs. It is truly a privilege to serve so many prestigious STM publishers in this endeavor.”
Sheridan’s ongoing commitment to developing and providing the latest publishing technology advancements extends beyond Full-Text and Alert Apps to include Sheridan Mobile Alerts, Sheridan Mobile Editions, Sheridan Mobile ePrints, and Sheridan Print-to-Mobile QR Codes.
About The Sheridan Group
Located in Hunt Valley, MD, The Sheridan Group is a leading provider of print, publishing services and technology solutions to publishers, associations, university presses, and catalogers. Comprised of The Sheridan Press, Dartmouth Printing Company, Dartmouth Journal Services, The Dingley Press, and Sheridan Books, each company within The Sheridan Group has a market specialty that supports scholarly journals, magazines, catalogs, or books. www.sheridan.com.